Monday, September 9, 2019
Bacteriology Case Study Example | Topics and Well Written Essays - 500 words
Bacteriology - Case Study Example difficile microorganisms. The selected methods must be affordable for the organisation undertaking the testing. Since the different methods require different testing durations, the number of samples and the time results expected also determine the testing methods to be utilised (DuPont 2011). To ensure that all these factors have been met, optional methods can be utilised either singly or by combining two methods. The best option for testing would be combining Glutamate dehydrogenase (GDH) assay with enzyme immune-assay (EIA). The combination of these methods would enhance the limitations experienced by each method and increase the reliability of results. Samples would be prepared and each sample tested using both methods, and results recorded separately. A comparison of the results would then be undertaken to establish the various attributes being analysed by the results. The GDH method has been identified as having high sensitivity, but very poor specificity. The method can, therefore, accurately rule out the presence of clostridium difficile, but cannot ascertain the presence of the microbes (Goldenberg et al. 2010). The method rarely produces a negative for samples labelled true-positive using the EIA testing method. In most testing processes, GDH produces 100% specificity result because of the lack of false positive result, from the testing. The combination of these methods would enhance findings since GDH produces high sensitivity, and EIA produces relatively high specificity. Combining these methods, therefore, presents researchers with a capacity to have reliable results from the laboratory testing of clostridium difficile. GDH accurately tests the presence of enzymes produced by these microorganisms, but cannot ascertain the presence of C. difficile since similar enzymes are produced by other bacteria (Eastwood et al. 2009). The method can, therefore, rule out the presence of the microbial
Leadership Essay Example | Topics and Well Written Essays - 500 words - 12
Leadership - Essay Example In the film Dead Poetââ¬â¢s Society, by Peter Weir, Mr. Keating, is an English teacher at an old preparatory school, who steers his students to greater heights, by teaching his students, through experience, how to think critically. Dead Poetââ¬â¢s Society features a leader, Mr. Keating, an English teacher, who is very disturbing, but at the same time curiously inspiring. Mr. Keating steers his students to love learning and poetry, completely changing their controlled and structured academic existence. He crosses boundaries that should otherwise not be crossed by someone traditionally demanding of respect and authority. He arrives at Hillside Academy, a preparatory school for old boys, to start working as an English teacher. He is an inspirational and involved teacher, who uses declarations, "Carp Per Diemâ⬠to conquer the day. Among others, he quotes Whitman Walt and relates his overall theme of rising above mediocrity and convention, to these literary passages. He encourages his students to approach learning through a more intuitive and deeper understanding of life from literature, as opposed to rote memorization and structure. Mr. Keating illustrates two different methods of leadership. It displays individual reactions to each other, and the consequences of these leadership methods. The leadership approach of Mr. Keatingââ¬â¢s creates a strong student- teacher bond thus empowering them to be successful. In his classroom, students have no other choice than to think for themselves. Keatingââ¬â¢s actions and words strengthen his personal connection to his students as well as a sense of trust. Trust goes a long way in creating respect, concern, fairness and understanding. However, he at times sets up himself as the only one who can lead students to this greater understanding, but his motivation is wholly admirable. This attempt, unconscious about his part, paradoxically creates a similar situation that
Sunday, September 8, 2019
Western Culture Research Paper Example | Topics and Well Written Essays - 750 words
Western Culture - Research Paper Example Culture is inherent in a society, and that culture affects and influences the way that particular society conducts its business( Henry 1999 ). Due to the advent of globalization, companies have sought overseas operations to expand their market as well as gain from trade agreements. More so, the availability of cheap labor has attracted multinationals to invest in Southeast Asia ( Philippines, Thailand, Indonesia), especially in China. However, issues in organizational behavior always resurface as western methods of management are fitted into Asian culture. In order to prevent this misunderstanding, it would be best to identify critical issues in business culture. An important model in understanding business culture was developed by Geert Hofstede. He firmly believed that a misunderstanding of business culture can have tragic consequences for companies (which was the case of Wal-Mart ) resulting to great financial loss . Hofstedeââ¬â¢s statement is clear ââ¬Å"Culture is more often a source of conflict than of synergy. Cultural differences are a nuisance at best and often a disasterâ⬠. The case which I would present is about the reflections of a consultant of one of Ohioââ¬â¢s oldest manufacturer of metal parts. The American business owner established a small business in China along with a Chinese business partner. The case is not really about total failure of a western business in China, rather, a few adjustments have to be made to be able to survive within the Chinese business culture. One problem that was specifically observed by westerners is the Chinese optimist attitude of ââ¬Å" NO Problemâ⬠which seems refreshing to a westerner. However, the westerner only realizes later that there is indeed a presence of seemingly insurmountable problems which should be resolved later on. To be more specific : One of the first American business owners whom the Cunninghamââ¬â¢s met in Changzhou warned them to expect that at the
Saturday, September 7, 2019
Ghost Solders Essay Example for Free
Ghost Solders Essay The book ââ¬Å"Ghost Solders: The Forgotten Epic Story of World War IIââ¬â¢s Most Dramatic Missionâ⬠tells the story of the American raid that happened in January 1945 on the Japanese prisoner of war camp at Cabanatuan in the Philippines to rescue allied prisoners. The accounts come from interviews conducted by the author of the participants, both rescuers and prisoners. With these interviews the author was able to give the reader an insight to the concentrations caps and of the prisoners lives as well as the rescue mission with first hand details. There are three points this book was able to show and the first is about the individuals the second is of survival and the human spirit and the third is the success of the mission. It is a compelling work of history on the war with Japan. It focuses on the experiences of a few individuals but never loses sight of the bigger picture, the American war against Japan. Hampton Sides tells the true story of a daring mission to rescue American and Allied soldiers who had been incarcerated for more than three years behind enemy lines. These men roughly 500 were from an army of 100,000 who had surrendered in April 1942 and endured appalling conditions and acts such as the crushing of ailing prisoners with tanks, random decapitations and the use of exhausted troops for bayonet practice. Many of their comrades died during the Death March that followed their surrender. Sides reminds us how shocking it was for the Americans to witness suffering indiscriminate cruelty from the Japanese guards without being able to do anything about it. The story opens in December in the year 1941 with the Japanese invasion of the Philippines Islands, the American retreat to Bataan and Corregidor, and the surrender of the American and Filipino forces to the Japanese in April and May 1942. By January 1945 very few allied prisoners had survived the Bataan Death March and remained in the Philippines. Many died because of the three years of neglect, hunger, disease, and torture from the Japanese. With the summer of 1944, with Americans moving nearer to the Philippines many prisoners were shipped out to the Islands on what were called ââ¬Å"Hell Ships bound for Japan or Formosa. With the allied invasion of the Philippines in October 1944, the fate of the surviving prisoners of war became even more uncertain. This was because of reports of Japanese troops murdering prisoners before retreating and just before American forces was able to save them. To prevent another massacre, a small force of 121 men from the U. S. Armyââ¬â¢s 6th Ranger Battalion that slipped through the Japanese lines on January 28th 1945, engaging in one of the most daring rescue mission of the war. The object of the raids was to rescue 513 American and British POWââ¬â¢s in the Japanese camp near Cabanatuan on the Island of Luzon. ââ¬Å"Ghost Storyâ⬠is the story of the rescuers as well as the rescued. The author details the raid from beginning to end, intertwining the story of the prisoners in the camp with the story of the rescuers that give emotions to the reader on the event. Lieutenant Colonel Henry Mucci, a West Point Graduate and the commanding officer of the 6th Ranger Battalion, was selected to lead the raid. Mucci could not take all 800 of his Rangers, so he took the C Company commanded by Captain Robert Prince, and a platoon from F Company to undertake the mission. There were 121 men total for the mission. Early in the morning on January 28th the rescuers began a 30 mile march to the camp at Cabanatuan. Sides detail the march through the jungle. He also deals with the concerns when it was discovered that the camp was a major transshipment point for retreating Japanese and almost 8,000 Japanese troops might be in the area. There were also details on the logistical, intelligence and combat contributions of the Filipino guerrillas as well as the planning, reconnaissance and execution of the assault on the camp. The author does an excellent job with these descriptions along with the emotional and gripping withdrawal of the prisoners back to American lines. Sides bring the story to life in a very exciting and very gripping manner and to me he captured the moment. He details the day to day suffering of the prisoners and tells the story of the dangerous work done by the resistance forces before and after the rescues. Many of the Filipino citizens helped the prisoners and the Rangers risking death. They supplied the Rangers with food and carts. They even fought along side of the Rangers. The book is very well written and is a must read for any WW II historian as well as the average reader. It gives a detailed look into human behavior during war and at a time when people are usually at their worst. ââ¬Å"Ghost Soldiersâ⬠is a remarkable book, not least because Sidess heroes were ordinary solders and humans who somehow found the resilience to endure unimaginable horrors. The account of the raid itself is the stuff of high adventure, but where Sides excels is in persuading the survivors to recall their experiences in such powerful, candid detail. Reference: Sides, H. Ghost Solders: The Forgotten Epic Story of World War IIââ¬â¢s Most Dramatic Mission. New York: Doubleday (2001).
Friday, September 6, 2019
Love is Love and Nothing Less Essay Example for Free
Love is Love and Nothing Less Essay In reflecting on my life as a child, adolescent, and adult, I have experienced love and lack of love on many occasions in the relationships Iââ¬â¢ve experienced with others. To me, love is something that is present or is not present and cannot be split into various differing forms. I have never met the perfect, most ideal person who has loved me unconditionally, unendingly, and without interruption. The closest Iââ¬â¢ve come to the ideal love has been through my religion, my spirituality, in my faithful relationship with God and Jesus Christ. However, even in this relationship, I have had my doubts, even if Jesus Christ, God, has never had them, so in this case as well, love has been interrupted. However, many of my relationships have incorporated loving actions, and it saddens me to recall the situations when love has been absent and hatred has crept into its place. Robert Sternberg has an interesting theory in regard to his attempt to separate out love and dissect it into varying forms, however, it is obvious that he often misses the mark in regard to what love means. The two categories which I consider to be rational evaluations of the presence or lack of presence of love are Sternbergââ¬â¢s two categories of nonlove and consummate love. To me, itââ¬â¢s always either one or the other, and one cannot assume to have a portion of love but not really, as if love has a grey area. In assuming that love has a grey or midrange area, one has to admit believing that badness mixes with good or that right and wrong are somehow united in a mesh of reality, however, in my opinion, good and good and bad is bad, wrong and right are separate, and ethics has to assume a position in regard to defining a loving way of being or loving action. Sternberg assumes that liking someone is only intimacy, devoid of passion and commitment, and in my opinion, this is illogical, as many loving relations with other people who Iââ¬â¢ve considered friends or strangers, people who Iââ¬â¢ve liked, have contained passion and commitment as well. Loving actions are filled with many aspects, and liking a person includes love, passion, commitment, respect, kindness, and many other values. To like someone most certainly includes having passion and commitment towards this other person. If we as a community and culture donââ¬â¢t have passion, commitment, and intimacy towards all members, then something is surely going wrong. Perhaps Sternberg is trying to imply that relationships with oneââ¬â¢s spouse or family members are in some ways different from other relationships? If this is so, then he should focus on the unique attributes of playing the role of wife, son, father, or friend, and not focus on attempting to separate love into differing categories. The way one loves a person may vary, but love itself is constant. The idea that infatuation, fatuousness, or emptiness has anything to do with love is also unreasonable. How can love itself incorporate anything negative? Obsession, falsity, and voidance are certainly not aspects of love, passion, intimacy, or commitment. Has there ever been a time when being loving and kind to another person has incorporated elements of negativity? In and of itself, love is positive. It raises people up and makes them feel wonderful. In Sternbergââ¬â¢s attempt to triangulate love into three arenas, intimacy, passion, and commitment, he attempts to inject love with a poison of hatred or malevolence. If love is always good natured and good acting, then love cannot be split apart. People may, at times, at many times, cease to treat one another lovingly, cease to demonstrate the goods of intimacy, passion, and commitment, but that is simply the fault of the person and not an aspect of love itself. It is refreshing that Sternberg categorizes some of his love categories positively and not negatively, such as liking, romantic, companionate, and consummate, however this does not adequately explain or do justice to the fact that his other four supposed categories of love, nonlove, infatuated, empty, and fatuous are negatively termed. In my opinion, nonloving, infatuated, empty, and fatuous ways of behaving are part of hatred or evil and absent of love. If love is the right action in the right time and place with the right person, then love is fully good and absent of any mistakes. When Sternberg attempts to justify a divorce by claiming that the reason for the divorce is that one or both of the partners were loving one another, just loving one another differently, then he has certainly fallen prone to bad logic (Sternberg, 331). A divorce or a split is never caused by love, but rather by hateful or wrong actions by one person against another. It may be difficult to voice and communicate these wrong actions, however, a split, a lack of love, cannot be caused by love itself, but rather only by its absence. Although love shown towards one person or another may by expressed differently from one situation and person to the next, love itself is never aversive, yet rather uniting. The only culprit of divorce is the person behaving in nonloving ways. Sandelands very adequately states that the business of business is the human person. Everything that people do, everything that people were created by God to do, involves the spirit of the human person. Anyone believing that actions are just actions, that business is just business, devoid of the human person, has lost touch with the meaning of the high moral element of right action (93). In my own life, there have certainly been times when I acted in unloving ways towards other people, when I was empty of goodwill, false in my intentions. I remember lying to my mother, hurting my sisters, screaming at my father. My past boyfriends were often disgusted by my lack of fidelity. My daughter and husband are equally reviled by my bad manners when I overeat or eat sloppily. However, I also thankfully know that I have exuded love towards others. My father, mother, and sisters enjoyed it when I created a restaurant at home and cooked for everyone. My past boyfriends were often amused by my sense of humor in playfully lightening the moment. The caresses and kind words I offer to my husband and daughter are filled with benevolence, peace, and goodwill. It is in the interests of the whole of society to recognize that ââ¬Å"caring as a virtue and an act of ethics is â⬠¦ a natural â⬠¦ point of view inseparably related to love as a universal â⬠¦ valueâ⬠(Arman Rehnfeldt, 4). When a person decides to love another person, any other person, then one consciously decides to do well towards another person and to not do badly toward another person. The sense that there is any type of human inaction proves false the fact that the universe is in constant motion. Every act or ceasing to act is directly related to cause and effect and can be categorized as fruitful or harmful. Although my mother may believe that being silent towards me is effectively loving and appropriate, I may believe that she does not love me. However, if I change my point of view and see that she is simply being silent and loving me by doing so, we come into agreement with one another and I cease to be negatively resistant to her goodwill. Also, if I loudly kiss my husband and he believes that Iââ¬â¢m being sarcastic or hateful towards him, then I may very well be being sarcastic toward him in my actions. However, if I am aiming to love him in my kiss, then he himself is being paranoid for believing that I am not. We human beings are such sensitive creatures and it is often difficult to recognize and show love, however, the clear definition of love as a positive, ethical, valuable, and universal presence is vital in being able to correctly identify, demonstrate, and evoke loving actions. Erikson, a leader in the study of psychosocial human development, believes that people moving through the stage of young adulthood will pass through a phase of either attaining intimacy with a romantic partner or a friend or failing to achieve intimacy and becoming isolated (Goodman Mukulincer, 396). Although intimacy is important throughout the entire life of a person, perhaps it is good to note that young adulthood is primarily the time when people are selecting romantic partners and mates. Despite the fact that people from about puberty onwards toward death may seek romance with another person, many people on the search for romance are indeed young adults. However, it is very important, as in the case with Sternbergââ¬â¢s theory, not to box people in too much. Ericksonââ¬â¢s ideas about intimacy and other issues related to life development are valid and worthy of consideration, but human beings crave and need intimacy from birth until death. Romantic love may be a special kind of love involving sexuality and more physical and deep interaction, reserved for oneââ¬â¢s mate and life partner, however, love in general is necessary for every person, from conception until natural death. It would be good for people to open their hearts and minds up to the constancy of love and to make it a personal life goal or a life decision to work on demonstrating true self giving loving acts to everyone around them. Even though love may look different in varying situations between varying people, the underlying genuine goodwill is always there, love as a purposeful gift of positive and uplifting interaction. References Arman, M. Rehnsfeldt, A. (2006). The Presence of Love in Ethical Caring. Nursing Forum 41(1), 4-12. Goodman, G. Mikulincer, M. (2006). Dynamics of romantic love: attachment, caregiving, and sex. Guilford Press. Sandelands, L. (2009). The Business of Business is the Human Person: Lessons from the Catholic Social Tradition. Journal of Business Ethics 85, 93-101. Sternberg, R. Triangulating Love. The Altruism Reader, 331-333.
Thursday, September 5, 2019
Step Analysis For Cadburys In India Marketing Essay
Step Analysis For Cadburys In India Marketing Essay A method used by management that provides the analysis which is based on the four external factors that may affect the organizations performance. Social, Technological, Economic and Political are the four factors. This strategical tool helps the profitability of the company. Step Analysis Factors SocialSocial: The social factor helps a company to understand the ethical, cultural beliefs, demographics, lifestyles and education. These changes influence the growth of the company. Technological: The change in the technological factors can change the companys competitive area. Environmental, ecological ways. New strategies and products and the cost of improvising and innovation. And in the development of the product. Economic: The economic structures and its varies changes at the stock exchange and the interest, and inflation rates and nations economic rules and performances. They directly have a great impact on the company. Political: The changes in the government and pressures and opportunities and changes in the political system and leadership and their values will so affect the company. It also includes the taxes and rules and political grounds and involvement in the business. Step analysis for Cadburys in India The word chocolate has been traced back in ancient times from central America -civilizations Aztec and Maya ,Chocolate made from roasted cocoa beans was mostly enjoyed and relished all over the history as a drink . In ancient times as the expensive cocoa were gifted when a newly born arrives in a family or any religious occasions. Even the traders used to exchange it for jade, clothes etc., till recent times the chocolate has been just the plain chocolate. However Sir Hans Sloane an English doctor brought chocolate milk recipe from South America to England. According to his recipe the original Cadbury milk chocolate was prepared, later it was sold to the Cadburys. The cocoa crillo is harvested only 10% world wide, 90% of it is hybrid and from forestero trees and varieties are produced mainly in West Africa. The hottest region is the right soil to grow this plantation for cocoa. The procedure to prepare chocolate are: Harvest Fermentation Drying Cleaning Roasting Crushing and shelling Blending Grinding Cocoa butter Cocoa powder Kneading Rolling Conching In Birmingham 1824 at bull street England, John Cadbury used to do vending for coffee, tea and drinking chocolate. He started to concentrate on the chocolate drinks and beverages. He was also appointed as the Royal by the queen. He also shifted from the tea business stopped the tea shipment and started importing cocoa into UK. He tried so many different varieties. Although it was economically not an easy price to the consumer so he had a tie up with his brother and started his venture into Cadburys chocolate making business. One of the best inventions in the confectionary industry was Cadburys Dairy Milk which was a moulded chocolate and was introduced in 1905 although after so many brands with leading chocolate companies the Dairy Milk shows 95 years later a success and recognition. Step Analysis Social: The story of Cadbury dairy milk started in 1905 at Bourneville UK but the journey with chocolate lovers in India began in 1948. The UK confectioner Kraft foods and Cadburys had a deal in the business and they wanted to enter the international market. However they targeted a little tough market which I could say as India could not accept any foreign products so easily but still as C.Y.Pal non executive chairman of Cadbury India quotes India is a very happy story for Kraft and Cadbury. Kraft was initially trying hard with its products to put-up on the shelfs in a market store like tobolerone, milka, cheese, Oreo cookies etc although all were under one umbrella. Indians could not accept it so easily. More than 60 yrs has been passed Cadburys has now become the countries biggest confectioner. The barriers it had leaped and came up with different products in chocolates, drinks, gums, candies etc was appreciatiable. The Indian customer no matter how advanced or sophisticated they m ight be the traditional culture of mithai could not replace the chocolates Indians have a massive sweet tooth but its filled with mithai but not chocolate says (Ramesh Srinivas executive director of KPMG Advisory services India) even huge multinational company like Cadburys could not crack the market as the consumption of chocolate in India is 54gms per captia. Cadburys worked out with amul to make mithai and add chocolate like Indo Western style but it did not attract customers so Cadbury did intensive research and started promoting through different media and hit the slogan just for kids in 90s. Later on they shifted to the campaign for teenagers who shared the real taste of life, memorable instances which stayed in everyones life like a girl dancing in the cricket field this campaign was awarded the campaign of century in India. From here they targeted the campaign of consumption of chocolates amongst adults which was portrayed by Mr. Amitabh Bachan were different relations, spec ial moments, festive occasions, reunions were showed with happiest moments with a slogan kuch meeta ho jaya this is an excellent technique of reaching the Indian cultural barrier of mithai the promotion of Cadbury cleverly put up to equalize a chocolate and a mithai. Technological Cadburys entered the Indian market where people could recognize the brand only with a purple cover. Technically the taste of the Indians in the food or confectioners are different so the varieties that Indians crave about the purple cover should not be just the Dairy Milk so they came up with fruits and nuts, crackle, roast almond which were very famous in youth and adults to attract the kids they started with goodies and rewards with the purchase of Cadbury chocolate. The approach through media with best quality and mind lingering advertisements were done by the creative team who held up the Cadbury chocolate as luxury compared to other small confectioners in India. The punch lines used with Indians own famous game cricket the sport was also enhanced. People started liking the marketing strategy and the campaigning and it dominated 70% of the share market. The snack time in the evenings was a huge market in India they came up with Cadburys bytes. Cadbury has maintained high quality and value for money it also made Cadbury dairy milk as a dessert with slogan something sweet after meal and for kids the wowie chocolate with Disney characters embossed in it. The 2in 1 dairy milk a combination of white chocolate and milk chocolate. Economic The Cadburys and Krafts acquisition was priced but they individually grew on their strength in most of the countries. Krafts is the key market globally when they ventured together but in India they started leaning on Cadburys more, so it was ahead in confectionary business. The nestle was very far distant as number 2 when compared Cadbury .According to the marketing research firm-AC.Nelson Cadbury brand with milk addictive bourn vita has earned 70% of Indias market and earned us$425 million and 30% of sugar boiled confectionary category with us$1 billion i.e., 30%of it. The network of business selling its product across India is 1.2 billion shops as India is still agrarian society although the number of super markets or hyper markets are more the food is still bought at neighborhood stores called kirana shops. No matter Cadbury tried launching its first apple drink, dollops ice-cream, and the Indian customer recognizes the purple color as Cadburys brand. Cadbury had to change purchas ing price in India when globally it was around 10% with inclusion of interest, and taxes etc., and 27% margin was paid by krafts. The low prices with which Cadbury had the foothold in India and also business technique of the retailers in India to do business on daily working capital and fast moving products only and this increased the marketing strategy by segregating their products into different lines like gums, chocolates, mints, drinks, etc., Even if foreign markets would like to put up their confectionaries the pricing would be a big criteria and loss. The localization strategy has been adopted though slower but the products are made to the Indian customers taste. Most of the retailers do not have refridgirators, so they came up with mini packs which with-stand the heat of India with retaining the chocolate inside without any outer influence in dairy milk products. The costing of the packaging was 50 cents earlier it is costing 4 cents now. This strategy has helped the retailer s and the consumer and they were happy as Cadbury has been maintaining, quality, price and adapting Indian consumers taste. This has been amendable and kept the pace of making Indian customer to think that the value for money has been maintained and satisfied according to the Indian culture and taste. Political The worlds biggest confectionary across the globe had stepped into India with mouth watering brand the Cadbury chocolate. Although it took 60 years to register in the Indian market it employed 50,000across the globe says in 60 countries. They had a slogan in India creating brands people love. It also worked with Indian government in development of cocoa cultivation; it did also conduct research in kerala the agricultural university and educated the farmers. And right now its operating four categories in India like chocolate confectionaries, milk food drinks, gums and candies. Salmonella scare was biggest threat to the Cadbury Schweppes seven products globally. Salmonella is bacteria which was caused by a leaking pipe it might have occurred while the mixture of chocolate crumb was taking place at marl brook chocolate plant which is made into milk chocolate. This was not stated to the food standard agency as it had to get the stock back of one million chocolate bars and this contamination of bacteria costed them threat to health and they were charged 30 million pounds. They were with cases of 6 charges against them for breaching health and safety legislation but they took the step and retained the entire stock. The commitment to environment was the water conservation with unique new techniques at Bangalore factory; it started using solar energy to reduce the carbon di oxide and also driving towards the global warming. There was a major issue of child labour in south Africa with cocoa cultivation as its the 90%of worlds biggest producers and they fought for it. They also created and supported needs for underprivileged children. They started spreading smiles on the innocent faces not only with mouth lingering Cadbury chocolate but also good quality for any person in need. Methodology The gold standard is the consideration which is defined for chocolate in India for Cadburys. The brand which was a deal stuck with kraft foods did lot of international business however, when they stepped into India, Kraft had to depend on Cadburys in the market. Where a culturally different customer did not accept krafts brands, after a slow persuasion the purple covered product that is Cadburys has taken over 70% of confectionary market in the long journey of 60 years. The excellent marketing strategies which they used to register and connecting to Indian values through slogans which touched Indian customers heart and brought smile on their face from a kid to adults. The strategy was proven brand loyaltys best example with customer centric business. Although it did not realize to go with customers taste previously they faced lot of setbacks. Conclusion The taste of life a slogan which connected the people for a a long decade itself shows how the product has emerged as no.1 most trusted in Mumbai in India. It also is considered as marketing leader who changed the taste of India. Cadbury did not step back with the nutritional elements in its product line. The candies and gumbs have been strategically registered in a Childs mind also giving the difference the salty bytes and sweet bytes. Cadburys bytes like snacks to Cadbury chocolate varieties. The quality. The value, the purpose which drove lot of consumers to a brand with such immense loyalty and they have trusted the beautiful product which I can say that every generation has relished. And Cadburys had fought back with all the myths and giving facts of benefits from chocolate or rather creating world wide study of CHOCOLOGY.
Wednesday, September 4, 2019
Statement of Educational Goals and Philosophy Essay -- My Philosophy o
Statement of Educational Goals and Philosophy It is often said that the first impression you make on someone is the most important. It can never happen again and usually is not forgotten. I believe this is true for education also. Kindergarten or preschool is a child's first impression of school. Whether that impression is a good or bad one it will affect the child through the rest of their schooling. I was fortunate to have a great first impression of school which helped me to decide to become a teacher. There are many reasons why I have chosen Elementary Education as my major. The biggest reason is not only because I have always had a love for children but also for learning. Ever since I was a little girl, I would sit in my bedroom and play school. I had my own chalk board and I would teach to an imaginary class. I was continuously trying to learn new things and am still doing that to this day. The vision that I have for my classroom is like most of the classes I was in when I was in elementary school. They were very colorful, full of books and art projects, and made you feel like you were at home. I will arrange the seats in clusters, in which two students will set beside each other and then they will face two other students. I believe that this is a less intimidating arrangement and allows the students to gain social skills The bulletin boards will have every students art work or projects hanging up. The room will be decorated according to what time of year it is. My supplemental materials will include extra books for the children to read, craft supplies, and anything else that I can find that will make learning more enjoyable for the students. The projects that I will do will explore different cogni... ... we have, education has to be reformed. During reform initiatives as a teacher you need to decide if you want to take an active role. I feel that education is a very crucial part of every child. Every child deserves the right to have an equal education no matter what their race, sex, or socioeconomic situation. Education is very important in my life. I plan to continue to challenge myself and my education even after college. I have been very fortunate in my life. I was lucky to have some wonderful teachers who influenced and encouraged me to be whatever I wanted to be. I hope that I can be as important to mystudents as those teachers were to me. I believe that it is important to know my students and to know their learning abilities. I want all of my students to know that you learn something from every experience and that failure isn't failure if a lesson is learned.
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