Marketing Mix Cafe Coffee Day Essay

The overhauling deep brown chain across the world, Cafe chocolate bean day has several products which cost to the Indian audience and it has a pr methamphetamine which is actually much affordable for the upper philia class of India. The promotions are amazing and it has numerous retail bylets which are growing in number across India. This article discusses the selling unite of Cafe coffee day. mathematical productCaf Coffee daymagazine product mix constitutes a wide range of products that appeal primarily to Indian coffee and raciness lovers. Products have a decided Indian taste to it be it food or coffee. Most of the eatables have been adopted to oppose the Indian taste buds akin samosa, biryani, masala devise, tikka sandwich etcetera Thus they have been assay to capture the Indian taste on with classic coffee.The best selling item in summer is frappe, which is coffee and ice cream blended together. The unfledged mass favor it. In winter it is cappuccino. Thei r merchandising includes funky stuff like t-shirts, caps etc. Price Considering that Caf Coffee Day knows its major client lies in the bracket of 15- 29,it has tried and true to derive a policy whereby it tail satisfy all its customers. The price for a cup of coffee ranges from Rs.45 to Rs 80. From the time it maiden started its operations, therehas been only minor changes in the price policy of Caf Coffee Day. The changes havebeen more collectable to the government taxes than any thing else headThe strategy CCD has adapted is to place a cafe in e very(prenominal) feasible location where some business throw out be generated.This is a prime agent in determining the success of a retail chain. Caf Coffee Day looks to offer to their target market with strategically re form outlets. Their outlets are generally located in High Street/ Family EntertainmentCenters, gasconade stations, near Collegesetc . progressionCCD is involved in all the areas of serious consumer passion like TelevisionCaf Coffee Day held a contest around a very popular programme on omega English calledFriends. All the six lead characters are shown often visiting a coffee shop.They have suckd up with Channel Vs Get Gorgeouscontest. Tie-ups overly that Caf Coffee Day also tie up lot of the youth mark offs. So they have a contest passing on with Levis,another iodin with Scooty, Liril, latest one with AirtelFriends. Association with moviesCCD can be seen in movies like Khakhee and Mai Hoon Na Sales PromotionCaf Coffee Day uses special Caf Citizen visor for rewarding Caf Coffee Days customers. It is a loyalty program to gain new customers and retain the existing ones. operationThe holy ordering and delivery process in CCD was earlier based on self- service. exactly now in most its coffee shops the waiter comes and takes away the order and delivers the order on table. Physical evidencea)Logo , image, brand Caf Coffee Day has used intelligent red and green colors in its logo. RED st ands forleadership , vitality,passion for coffee. The GREEN stroke harks gage the coffee plantations that they own.Caf is noticeably larger in the logo to denote that Caf Coffee Day pioneered thecaf concept in India way stake in 1996.The font looks as though the letters have congealed out of a liquid. b) Architecture and Decor more often than not wood and granite based interior with young colours of today,like limegreen, yellow, orange, and purple predominate. c) LiteratureThe belles-lettres provided by Caf Coffee Day is indicative mood of its youthful image. Themenus, posters, pamphlets are all knowing to attract young and young at heart bulk People at Caf Coffee Day believe that People are hired for what they know plainly fired for how they behave. Motivation and individual(prenominal) skill are laid mark upon. Their employees are like friend to the customer but at the same time they know about the international standards of hygiene and cleanliness and personal grooming.