PEEST factors that have impacted on your selected product line Essay

PEEST factors that have impacted on your selected product line latterly - Essay ExampleBecause of the increasingly competitive environment in the smart-phone market, Samsung has been aggressive in ensuring that the phones related intellectual properties are protected from suing competitors care Apple (Naidu-Ghelani, 2014 p1). The Samsung S5 faces political pressures in the West African market due to the Ebola virus and terrorism, especially as it opened Samsung Electronics West Africa just this year to amplify market share in the lucrative market. In the immediate future, sales of the Samsung extragalactic nebula S5 will also be influenced by the Transatlantic Trade and enthronement Partnership between the US and EU, whose parvenu tax policies and tariffs could impact significantly on price and sales (Mundy & Thomas, 2014 p1).The economic dimension is particularly critical for the Galaxy S5 because increased market liberalization in China, as well as increasing incomes and GDP growth in African countries is opening up new markets for the company (Jung-a, 2014 p1). However, the s depleted economic recovery in the EU is expected to continue into the foreseeable future, denting purchasing power for European consumers. The EU and other create and developing countries in the EU have also recorded minimal decline in unemployment rates, which means that their purchasing power will remain low for the near future. However, unemployment levels in the Caribbean, Latin America, and South East Asia have fallen significantly, opening up new avenues of expansion (Thompson, 2014 p1).The rise of the ethical consumer internationally who wants products that are sourced and manufactured in a responsible and sustainable manner will be an important factor for the Galaxy S5, which they need to be aware of in order to satisfy the ethical consumer (Giles, 2014 p1). As a result, Samsung has to ensure that its marketing strategy includes steps taken in making their operations res ponsible and sustainable. increase pressure from eco-friendly groups like Green Peace will also