Marketing Plan For A Marketing Strategy - 909 Words

A marketing plan is crucial to the survival of an organization. Marketing plans need to be well thought out and target a certain market. The market that an organization chooses will demonstrate what direction they want the organization to head in. However, choosing just one market will be problematic to the organization because they will be missing out on other opportunities to grow. The organization needs to operate like the old sane, kill two birds with one stone. Therefore, if an organization can effectively and efficiently provide a quality marketing strategy; the organization will be able to grow vertically and horizontally. An organization can only grow if the company’s philosophy is based on long term ideas and not short term. A marketing campaign seems like a short term idea to achieve finical goals. However, a successful marketing campaign will be based on long term goals. Long term thinking is the only way an organization can instill trust and loyalty in the customer /patient. Once trust and loyalty is adopted by the consumer, the organization will begin to operate as long term thinking organization. Superior health philosophy is based on long term goals that promote longevity to the community and the organization as a whole. Currently Superior health is deciding on a new location for their organization and this process is costly to the organization. This financial burden needs to be handled effectively so that the Superior health can still provide quality careShow MoreRelatedMarketing Plan For A Marketing Strategy1205 Words   |  5 Pages Any company, of any size that is successful in marketing always starts with a marketing plan. Large companies have plans with hundreds of pages; while small companies can get by with a half-dozen sheets. You should at the very least refer to it quarterly, but better yet monthly. By adding monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan. Any marketing plan begins with an assessment of your company’s current situation. This should include theRead MoreMarketing Plan For A Marketing Strategy1299 Words   |  6 Pagesimportant to plan ahead in regards to how this product will meet the main stream consumer. The concept of marketing may seem like a simple process, â€Å"business success using a simple process of understanding and meeting customer needs† (Drummond, Ensor, Ashford, 2014). One tool used in order to ensure product to consumer success is a marketing strategy. A marketing strategy combines all of the mark eting goals and business goals in to one comprehensive package (Lake, 2016). The marketing plan explainsRead MoreMarketing Strategy : Marketing Plan Essay997 Words   |  4 Pages IV. MARKETING PLAN Our product s main marketing objective is to focus on the customers wants and needs and, at the same time, maintain a marketable selection of shoe polish at all times. This will allow us to effectively influence and persuade them to buy. Marketing Strategy:- Advertising: Our main advertising strategy is to let our potential customer know that we are aware of their wants and needs and have quality inventory and prices. Market Segmentation, Target Marketing and PositioningRead MoreMarketing Plan For A Marketing Strategy1241 Words   |  5 Pagesathlete endorsers Viral Marketing Innovation Products Durability Weaknesses Specific products Expensive accessories and products Increased competition No flash Opportunity Global market is increasing Content delivery technologies Media hosting Viral marketing Threats Hardware company competition (Sony) Media company competition (Facebook) Note. The GoPro SWOT assessment of external and internal environmental elements. 5.0 Marketing Strategy and Goals The goal of this marketing plan is to leverage existingRead MoreMarketing Plan For A Marketing Strategy Essay998 Words   |  4 Pagesthe marketing activities. If they exceed the allocated budget, it could lead to conflict with the Finance team and will be detrimental to the company’s overall profits and will be against the company’s strategy to generate more profits. Many companies follow a very high level of corporate ethics and responsibility and hence marketing strategy should also be in line with this strategy. If the company advertises a wrong good or in a wrong manner, it can lead to reputation loss. The marketing mix hasRead MoreMarketing Plan For A Marketing Strategy1772 Words   |  8 PagesMarketing strategies is a strategy that takes in consideration of all marketing goals into a one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sust ain the business. The marketing strategy is the foundation of a marketing plan. Their three steps for developing a good marketing strategy 1) Planning Phase It includes SWOT analysis of your business in the marketplace, once customersRead MoreMarketing Plan For A Marketing Strategy Essay1928 Words   |  8 PagesExecutive Summary The idea behind his marketing plan is to take advantage of digital technology a majority of customer are already using every day. Frequent traveler are in tune with Delta’s fares and services provided. The company must broadcast these benefits to the population at large in order increase its share of the market. The customers utilizing other carriers or other forms of travel is vast untapped resource that Delta needs to reach. Television and newspaper ads are becoming increasinglyRead MoreMarketing Plan For A Marketing Strategy Essay906 Words   |  4 Pagesestimates and financials required for the proper and effective conduct of this marketing plan throughout calendar year 2016 by On-Target of SoCal can best be broken down and expressed within the following three major categories; implied, specified, and shared marketing activities. Each of which will be further addressed in the following paragraphs. Implied Marketing Tasks The Implied Marketing Tasks include all those marketing activities conducted directly and routinely by the entire staff of On-TargetRead MoreMarketing Plan For A Marketing Strategy1326 Words   |  6 PagesMarketing Plan Once when our business is planned and everything is done in proper manner than our time starts doing marketing and introduce our services to our target customers and place the image of our product in our customers mind. Actually language translation business is not same as product selling business, in product selling business, you have a product which customers can touch and check butt marketing and selling services is the hardest job because some our customers are unawareRead MoreMarketing Plan For A Marketing Strategy1071 Words   |  5 PagesWhat is marketing? My personal definition of marketing is getting your product or service out in the open and communicating the benefit it can serve to the public or a particular industry. In order for your marketing plan to be successful, you have to decide which customers to target your marketing strategies towards. You have to make these customers believe that they need your product and tell them how it will create value for them. Using the marketing mix of tools called the four P’s of marketing

Essay - 753 Words

The first article talks about how the United Kingdoms future of economic growth and trade doesnt look very promising. The International Monetary Fund cited that the UKs private consumption suffered a decrease, as did the value of the pound. These drops were used as reasons for being less active. Predictions for economic growth in other countries were raised, while Britains decreased by 0.3 percent. The outlook of growth for the medium term was described as highly uncertain. Economically, Britains future relationship with the European Union was a factor in its growth outlook, as were an increase in trade barriers, emigration, immigration, and financial activity across the border. In 2019, the scenario could be a no deal one, the†¦show more content†¦For countries with relatively low amounts of natural resources, the building of local businesses is necessary to aid development. Last year, East African countries tried raising tariffs on foreign outfits, but they paid the price for it. The United States didnt think that trading with certain countries would benefit themselves, and so they were willing to remove a majority of the nations which were a part of the Africa Growth and Opportunity Act, which was intended to help trade. America wants to prevent people from losing jobs, as well as grant free access to small markets. This article shows that international trade can have practical limitations. The textbook explains that one of these limitations is the fact that while two countries can both benefit by trading with each other, excessive trade can harm people and businesses. Also, by raising tariffs and discouraging trade, African countries are both impeding economic growth and lowering the standard of living. The third article talks about how Thailands prediction of economic growth is now at 3.9 percent, a 0.3 percent increase from an earlier forecast. Tourism and exports have recovered a lot better than people expected, and the rate of public spending has increased. By years end, the export prediction is expected to increase by 7.5 percent, and inflation is forecast to increase by 0.6 percent. The economy itself is believed to grow each year between 4 percent and 5 percent, on average, untilShow MoreRelatedWhat Is an Essay?1440 Words   |  6 PagesBuscemi Essay #3 Rough Draft An essay is a creative written piece in which the author uses different styles such as diction, tone, pathos, ethos or logos to communicate a message to the reader using either a personal experience, filled with morals and parables, or a informative text filled with educational terms. Educational terms could mean the usage of complicated and elevated words or simply information you would get in schools. Some authors, such as Cynthia Ozick, claim that an essay has noRead Morenarrative essay1321 Words   |  6 PagesNarrative Essay A Brief Guide to Writing Narrative Essays Narrative writing tells a story. In essays the narrative writing could also be considered reflection or an exploration of the author s values told as a story. The author may remember his or her past, or a memorable person or event from that past, or even observe the present. When you re writing a narrative essay, loosen up. After all, you re basically just telling a story to someone, something you probably do every day in casual conversationRead MoreApplication Essay : A Process Essay770 Words   |  4 Pagesassign an essay. The entire class lets out a groan that could be heard from miles away, however this doesn’t phase your professor. The essay is assigned: a process essay. Now what? What is a process essay? How do you go about writing one? How do you get the A you so desperately need? This paper will discuss everything one needs to know in order to write the perfect process essay such as the definition of a process essay, how to construct it, and how to use proper transitions to make the essay flow. Read MoreEssay763 Words   |  4 PagesCan’t be Built on Soccer Fever† and â€Å"Na Na Na Na, Hey Hey, Goodbye† In Jonathan Zimmerman’s essay â€Å"African National Identities Can’t Be Built on Soccer Fever† he describes how soccer brings the people of Africa together. He talks about the unity of Africans and how much soccer is a part of their lives. He also describes the underlying reason of why soccer is so heavily pushed. The perspective in the essay â€Å"Na Na Na Na, Hey Hey, Goodbye† Tim Bowling discusses his passion for hockey and his hate forRead MoreThe Colonel Essay1320 Words   |  6 PagesIn the essay, The Colonel, Michael Hogan illustrates the importance of the influential sport of tennis. Hogan writes about how tennis changed his life from an early age. When he was younger he saw tennis as a rich mans sport in which he had no interest. One of his much-respected neighbors, the colonel, approached Hogan’s father with the idea that his son might like to learn how to play tennis. After pondering the thought with his father, Hogan decided to take t he offer. The Colonel became his mentorRead MorePersuasive Essays : Persuasive Essay897 Words   |  4 Pagesbegan this class, I loved to write persuasive essays. I loved to write about my own opinions and I was quite good at convincing people to agree with my stand points. To convince others to agree on my point of view was an extraordinary feeling. I am very good at getting my point across and giving my reasons on why I feel the way I do about a certain situation. I loved writing persuasive essays because I love to read them as well. I love how persuasive essays have a call-to-action; giving the readers aRead MoreEnglish Composition One: To Be an Essay or Not to Be an Essay That Is the Question910 Words   |  4 Pages In the past, the mention to have to write a paper for an assignment caused me to break out in a sweat or my mouth instantly dries, well it does not have that kind of effect on me anymore. The key to successfully completing the essay on time is getting to researc h the topic at hand as soon as possible or before the process of writing begins. The next step for me would be to find the argument and take a side. Moreover, picking a thesis statement through brainstorming the information I gathered forRead More Flight Essay834 Words   |  4 Pages Essay on quot;Flightquot; amp;#9;It is always hard to get separated from someone you love and with whom you have shared every moment of his life until he decides to walk on a different path than yours. You dont know how to react and confusion dominates your mind. Should you be angry at him for leaving you, or should you support and respect his decision ? In her essay quot;Flight,quot; Doris Lessing illustrates the story of an old man who is learning to let go his granddaughter as she growsRead MoreEssay and Academic Life1117 Words   |  5 Pageslanguage learner? Discuss two or three problems with specific examples and details. Ex. 9 Analyzing students’ essays. Use the assignment and the Student Essays to answer the following questions. Assignment: Computers have become an important part of educational process. Write convincing illustration to this statement. Use specific and convincing examples and details. Student Essay 1 Computer as a multipurpose universal instrument of education. 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Evaluation of Market Power Australian Super Market

Question: Discuss about the Evaluation of Market Power for Australian Super Market. Answer: Introduction The report aims to analyse the nature of Australian super market industry and its structure. The study mainly focuses on the market power of two supermarket giants Coles and Woolworths. Coles is the firm which has showed steady performance while other firms have suffered from lower profit margin. Australian super market industry is oligopolistic as a market power is acquired by a few numbers of firms operating there. Coles has 37.3% and Woolworths has 32.5% market share in this industry (Chung, 2016). Woolworths and Coles together have 1760 supermarket stores in Australia. Consumer base of both companies are strong compared to other market player. The first section of this report analyses the super market power of these companies and the later section discusses on competition between two companies. Market power of the companies Australian grocery supermarket industry is oligopolistic in nature as total market share is entitled to a small number of firms and imperfect competition prevails in this industry. The major market power in this market is Woolworths, Coles, Aldi and Costco. There are other firms, which together hold a small portion of the market share. They engage in price war to increase profit and market share. A fierce competition exists in this market. Woolworths and Cole has economies of scale in this market and hence price cut is easier for them compared to other small firms (Dwivedi, et al., 2012). Another strategy that these two firms use to increase market share is product differentiation and expansion of product range. Market power is determined by market share, range of products, customer base, and number of employment. As stated by Tyers (2015), market power is determined by the ability of the firm to raise profitability by setting price over the marginal cost. Market power of the firm indicates power to raise prices without losing number of consumers. Leigh (2016) argued that firms that have low market power are price take in the industry. Therefore, it can be inferred that the firm, which can control over the price and output in the market, get a market leadership in the industry. In the view of Hughes et al. (2013), market power is determined by the barriers to entry in the market and availability of substitute in the market. An oligopolistic firm has negatively sloped demand curve. The firm has rising marginal cost curve. Equilibrium price is determined at the intersection point of marginal cost and marginal revenue curve. However, as the firm has some extent of market power, the oligopolistic firm sets price above the competitive price level and as per average revenue(Hughes, et al., 2013)). The market power of the company depends on the power of raising price over the marginal cost. It depends on the elasticity of the demand curve of the firm. The market power is higher when elasticity of demand is less (Tyers, 2015). Demand curve of the firm is less elastic, when is less options available to the consumers. Food supermarket in Australia is oligopolistic as Woolworths and Coles follows all these criteria. Chung (2016) stated that Australian people spends $100 per week at Coles and Woolworths stores. These two firms have able to create the brand awareness so that consumer always gives first preferences to either Coles or Woolworths. Keith (2012) mentioned that Coles and Woolworths controls around 70% of the market share in Australian super market industry. Concentration of market power of these two firms has led the Australian Competition Commission to inquire into this matter. Profitability of both companies has increased substantially over the years. According to Lawrence, et al., (2013), these two firms put pressure on farmers and on the food chain regarding prices, volume of transaction and commercial strategies. Therefore, they influence the terms of trade in favour of their profitability. Market power of these two companies can be evaluated from the price determination power. As mentioned by Hughes, et al., (2013), when the food supermarket industry was facing deflationary problem in Australia due to global financial crisis, the food price decreased significantly. However, Woolworths and Coles raised prices of food products to boost up the prices. During 2012-13, Woolworth increased price by 2.9% and Coles increased by 1.7%. However, there is a controversy regarding this price rise. Study of Citigroup has shown that price raised by Woolworths two times between May and June in 2014. Prices raised by 1.3 % and 8.7% consecutively. This instance can indicate towards market power of two companies. However, Wardle (2015) argued that these two firms have used price cutting strategy several times. The volume of sales matters in this respect. Supermarket is favourite place to the customer due to availability of range of choice. People get multiple options for buying consumer goods. They can even made choices regarding the price of the product. As the supermarkets such as Woolworths and Coles have large scale of operation, they keep an extensive range of product in the retail stores. The problem is that food products have durability. As there is possibility of food wastage after a curtain period, theses companies limit their orders. Farmers often depend on the giant supermarket firm as the rush of people is concentrated there. Therefore, when big firms like Woolworths and Coles limit their product demand, farmers has to cut their production or has to destroy their production by making loss (Knox, 2014). This instance implies that these firms exercised monopsony power while dealing with foods suppliers and the farmers. Another indicator of market power is barrier to entry into the market and market share. Firms can enter into the market when exiting firm can make significant positive profit. However, as said by Leigh Triggs (2016), firms can create barrier to entry if cost structure is very high in this industry or there are presence of wide range of differentiated products. There are limited numbers of firms operating in this industry. However, Aldi is a growing super market firm that is giving tough competition to these giant firms in present days. Aldi has potential to grab market share from existing firms. Although Aldi has low market, this firm is growing at a faster rate to catch Woolworths and Coles. Inspite of advent of Aldi in the food super market industry, it can be said that Woolworths and Coles have significant market share as they have been able to create entry to barriers over the years. Price cut and product differentiation have been important strategies for these firms. Therefore, it can be said that concentration of market power has turned the food super market industry from oligopoly to duopoly. Competition between Coles and Woolworths Keating (2015) opined that competition in an oligopolistic market is good for consumer as it maximises consumer welfare. Although Woolworths engage in price war, it rarely responds to price rise but frequently responds to price falls. Tyers (2015) stated that oligopolist firm follow kinked demand curve through short lived price war. During short term price wars between two firms, both firms try to snatch market share. Kinked demand curve predicts that the firm can maximise output at the level Q1 and the price P1. The marginal cost cuts MR at the discontinuous portion. The equilibrium price and output remains unaltered even if the MC curve shifts upward due to rise in cost. Price stability is a characteristic of oligopoly market. In the view of Keith (2012) if any oligopolist like Woolworths or Coles behaves according to the kinked demand curve, it does not respond to the hike in the price of the product above P1. However, as discussed above, it has been seen that price rise by Woolworths has been followed by price hike by Coles. Lawrence, et al., (2013) argued that price hike after global economic crisis was an instance. Response for price hike rarely occurs. The price hike is not profitable for one firm. Reason behind this is if one firm increases price as well, there is a fear of losing market share. Consumers may shift to other firms to purchase same product at a lower price. Therefore, decrease in number of consumer decreases sales volume of the firm and hence negatively impact on the profitability. Therefore, price increase is not profitable and rational. On the other hand, price fall is followed by both firms. If price falls below P1, the rival firm decreases price as well. If the firm does not respond, profitability reduces. By lowering price, a firm can attract more consumers. Therefore, they engage in price war. This reduction in price is beneficial for the consumers in the short run. Leigh Triggs (2016) argued that this price war often results in loss for both the firms. However, in reality, Woolworths and Coles both engage in price war as fierce rivalry exists between them. Therefore, continuous reduction in price may reduce profit margin. In the view of Dwivedi, et al., (2012), as price of product falls, firms reduce their supplies and hence, choices to the consumers decrease. Moreover, quality of the product also decreases. Firm increases there supply when price of the product rises as per the rule of supply. Upward sloping supply curve of the firm shows that firms increases production with the increase in supply price. When price decreases, quantity demanded by the consumer increases, however, firms are not able to supply at the point of market demand. Those excess demand created in the market can be absorbed by other competitive firm. In order to hold the market share, both Woolworths and Coles take various strategies such as online retailing. Aggressive marketing strategy makes consumer better off as consumer surpluses increases. However, aggressive marketing strategy may reduce product quality which may decrease consumer satisfaction. As reported by Chung (2016), Woolworths decided to reduce price as in order to regain its market share. Increasing market share of two firms are treat for the farmers and suppliers. Cost of supply of grocery products increases for the suppliers. As both the firm has market power, they can purchase products at a lower price from the farmers and other suppliers. In the view Feng, et al., (2014), they may even face financial problems in their business operation. As both firms restrict the product demand and emphasise to promote local brand, the big brand gets lesser opportunity to explore in the Australian market. As a result, food security in Australia has been under question. Competition policy is making Australian food market worse off. A healthy competition between two companies is good for the economy. However, as stated by Bariacto Nunzio (2014), aggressive market strategy may ruin sustainability of their business in long run. Firm gets economies of scale when average cost of supply is falling for a long range of output. Barriers to entry in this market reduce due to price competition. Therefore, chances of new entry increase. New entry such as Lidl, Aldi is threats for Woolworths and Coles of reducing market share. However, if the competition shifts from price to product differentiation and product innovation, that would be beneficial for both the companies and the consumers. Marketing strategy of both firms is more or less similar (Dagge, 2016). Therefore, it can be said that fierce competition between two firms may reduce barrier to entry and increase competition in this market. Entry of new firm may make competition healthy. Recommendation In order to improve competition policy in the food super market industry, firms may take other policies such as cost leadership, product differentiation or strategic alliance. Cost leadership is the strategic policy to achieve long run sustainability in the industry. This strategy can give competitive advantage, economies of scale and the market leadership. An oligopolistic firm can be a leader or follower in the market. A follower can take decision after observing the steps taken by the leader and acts accordingly. Another strategy may be strategy alliances between two firms. Cartel formation cans significant barriers to entry in the market by reducing the competition. However, this policy is desirable for the firms but not for the consumer welfare. Conclusion The study presents a report on the market power and competition policy of two giant firms in Australian food super market. The study finds that these two companies hold more than 70% market share in the Australian super market industry. They are able to make growing profits over the years and create significant barriers to entry. However, entry of Aldi in the market has proved that barriers to entry are not high in this market. Product differentiation strategy and the cost leadership make competition easier. Market power of these two firms is such that the super market industry has turned from oligopoly to the duopoly market. References Bariacto, N. Nunzio, J., 2014. Market Power in the Australian Food System - Future Directions International.. [Online] Available at: https://www.futuredirections.org.au/publication/market-power-in-the-australian-food-system [Accessed 18 January 2017]. Chung, F., 2016. Moodys rings Aldi alarm bell for Coles.. [Online] Available at: https://www.news.com.au/finance/business/retail/moodys-rings-aldi-alarm-bell-for-coles-woolies/news-story/5fa28b85abb45c9e06b89b1c9f502fea [Accessed 18 January 2017]. Dagge, J., 2016. Woolies prices go down,. [Online] Available at: https://www.heraldsun.com.au/business/woolworths-prices-go-down-to-compete-with-coles-aldi-costco/news-story/f0d191325094b4cc3a014f9bb3409f79 Dwivedi, A., Merrilees, B. Miller, D. a. H. C., 2012. Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry.. Journal of Retailing and Consumer Services,, Volume 19(5), pp. pp.526-536. Feng, Y., Li, B. Li, B., 2014. Price competition in an oligopoly market with multiple iaas cloud providers. IEEE Transactions on Computers, Volume 63(1), pp. pp.59-73. Hughes, C., Wellard, L., Lin, J. Suen, K. a. C. K., 2013. Regulating health claims on food labels using nutrient profiling: what will the proposed standard mean in the Australian supermarket?.. Public health nutrition, Volume 16(12), pp. pp.2154-2161.. Keating, E., 2015. Supermarket Monsters: Seven insights into how Coles and Woolworths came to dominate Australian groceries. [Online] Available at: https://www.smartcompany.com.au/growth/48367-supermarket-monsters-seven-insights-into-how-coles-and-woolworths-came-to [Accessed 18 January 2017]. Keith, S., 2012. Coles, Woolworths and the local. Locale. The Australasian-Pacific Journal of Regional Food Studies, Volume 2, pp. pp.47-81. Knox, M., 2014. Coles, Woolworths and the price we pay for their domination. [Online] Available at: https://www.themonthly.com.au/issue/2014/august/1406815200/malcolm-knox/supermarket-monsters [Accessed 18 January 2017]. Lawrence, G., Richards, C. Lyons, K., 2013. Food security in Australia in an era of neoliberalism, productivism and climate change.. Journal of Rural Studies, Volume 29, pp. pp.30-39. Leigh, A. Triggs, A., 2016. Markets, monopolies and moguls: The relationship between inequality and competition. Australian Economic Review, Volume 49(4), pp. pp.389-412. Tyers, R., 2015. Service Oligopolies and Australia's Economy?Wide Performance. Australian Economic Review, Volume 48(4), pp. pp.333-356. Wardle, J. a. C. S., 2015. Cross?promotional alcohol discounting in Australia's grocery sector: a barrier to initiatives to curb excessive alcohol consumption?.. Australian and New Zealand journal of public health, Volume 39(2), pp. pp.124-128.

Arab Nationalism Essays - Law, Economy, Cultural Studies, Ethics

Arab Nationalism HARVEY: The global march against child labor was born in a conversation that I had with Kailash Satyarthi-- the very charismatic leader of the move to bring children out of bonded labor in India-- the head of the South Asian Coalition on Child Servitude. KAILASH: We have ample proof that the children are being used as slaves. They are bought and sold. They are tortured. They are confined to workplace. They are not able to leave their jobs. HARVEY: These are kids working in brick kilns, working in farms as a part of bonded farm labor, working in granite quarries; kids in sexual slavery, or being trafficked across national or state boundaries for sexual purposes. Those are the kinds of kids that this global march is an effort to highlight. MARCHERS: Global March! HARVEY: So we decided that the global march was a way by which we could bring international pressure to country after country. This was not just a simple protest. Along the way, organizers met with community groups like this one to try to link local concerns with the March's broader goals, which resonate with people in Thailand. They're still reeling from the collapse of their currency. SULAK: Economic growth must take human dignity, human rights, environmental balance, into consideration. In the wake of Thailand's financial crisis, Buddhist Scholar Sulok Sivaraksa, like many activists, sees growing poverty in human rights terms. SULAK: We have more prostitutes than monks. We have child laborers. We destroy our environment. The people in Bangkok itself, 20% live in slums. And many people don't even live in the slums, they live under the bridges and so on and so forth. And yet people feel these are not human rights issues. The Global March is just one new cross-border tactic--an illustration of how globalization from above leads to a globalized resistance from below. KAILASH: But in the case of children, in the case of poor people, they have no calculations of their profit margins. They always think of their compassion, their love, sharings, taking care of each other. So that is the real globalization. So I believe that we have to learn from those children how to globalize the world. Whether we learn from innocent children, worldly business leaders, or concerned human rights activists, one thing is clear, globalization is here to stay. In a world that is becoming more connected and interdependent, a curious collection of politically strange bedfellows has begun to coalesce in a search for solutions to complex global challenges. In the process, they are discovering some surprising things about this world-- and about themselves. Amnesty International's Pierre Sane. PIERRE SANE: We do not expect business to become a human rights defender. We know that if business adopts a human rights language and behavior, it will be as a means to the long-term objective of securing greater and greater profits. For us, human rights is an end, it's an absolute. So there is a journey that we can go together. There is some tactical alliances that we can develop. GOULDING: It's perfectly possible to have a two-track approach to this where some people very properly focus on the business engagement issues and others focus on the human rights agenda. Many companies in the global marketplace are trying to become what they call global corporate citizens, and some even say human rights are now part of their business principles. Shell Oil's Alan Detheridge DETHERIDGE: Companies like Shell have a role to play in promoting human rights. Not just the rights of its staff, not just the rights of contractors who work for us, but promoting rights more generally, and certainly within the communities in and amongst whom we operate. As corporate leaders grapple with how to respond to human rights challenges, human rights activists are abandoning their traditional focus on abuses by governments. They are now confronting the many impacts of globalization that we have explored in this report. GAY MCDOUGALL: There's been an explosion of human rights organizations all around the world that are now in touch with each another, and are now beginning to talk more and more about common problems, common strategies. It's no longer just the question of a human rights organization that focuses solely on the problems in their country. But they're seeing the link between the problems in their country and problems across borders, regionally and internationally. Both Globalization's proponents and critics, see the fight for human rights as a major challenge. HORMATS: I think there has been a lot of improvement in human rights

Postwar Women essays

Postwar Women essays World War Two has often been described as a turning point in the battle for equality between men and women. From the beginning, women were always struggling to gain status, respect, and rights in their society. Prior to World War Two, a woman's role in society was seen as someone who cooked, cleaned, and gave birth. The years during and following the war marked a turning point in the battle for equality. Women, for once, were being seen as individuals with capabilities outside the kitchen, and we're for the first time given a chance to prove themselves. On December 7, 1942, Pearl Harbor was bombed and FDR declared war. This marked the entry of the US into World War Two, a war which has been going on in Europe for almost 2 years prior. The start of World War II opened a new chapter in the lives of women living in America. From coast to coast, husbands, fathers, sons and brothers shipped out to fight in Europe. With the entry of the US and the absence of large quantities of men, the demand for supplies increased, and women were called out of the kitchen and into the workforce. Posters, banners, and jingles were all aspects that helped encourage women's entrance into the workforce. Millions marched into factories, offices, and military bases. The demand for labor was so great, that a poll taken that year showed that only 13% of the population opposed females entering the workforce. Women's occupations varied from war nurses and cooking for the army, to making bombs and making weapons. Other occupations flourished, as well. Women photographers, writers, and reports were for once given a chance. The war offered women opportunity never given to them before. "The war has given women a chance to show what they can do in the world, and they have done well."(Craig,4). Women were given freedom and a chance to live the American dream. In 1910 till about 1940, women's employment rate was as low as only 13%. By June o...

Personal aspect management Essay Example | Topics and Well Written Essays - 1250 words

Personal aspect management - Essay Example In the organizational context, influencing implies commitment to the desired result enough to spend needed energy to achieve it. The concept of influencing is connected with commitment defined as a state of being in which employees become bound to a particular actions by a belief system that sustains those actions and their own involvement. In many situations (conflicts, disputes and decision-making) influencing is important as an instrument to achieve some preconceived state or desire (Fabian 54). It arises out of a felt need (important enough to cause use of energy) and a mechanism (the control over resources needed by others) that allows for possible improvement of that need. According to Beardwell et al (2001) the power sources include legitimate, expert, reward, coercive, referent. These sources of power are intentional and instrumental in its use. Leaders and managers activate them only as they value the possible outcome sufficiently to expend needed energy in power action. The process of persuading employees is based on argumentation and reasoning. Persuading process can be explained as a relationship in which an employee independently weighs reasons another person. Armstrong (2001) underlines that persuading is central to man's continuing concern for administration and organization. How people organize and relate to each other to get planned goals accomplished is central to organization and administrative theory. The overreaching problem of organization life is securing follower compliance. This compliance comes without losing the long-term amicable relationship between the person desiring compliance and the person whose behavior change we seek. And this must be done with an eye on conserving scarce resources. Influencing and persuading allows management to guide employees and customers, their actions and preferences (Austin, Pinkleton 38). Influence and persuasion are commonly exhibited through orders the managers issue to someone subordinate to them. They can be seen as coercive resource employees get by virtue of authority grants from those above and below us in the social structure. It is often logical, reasoned, legitimate, and systematic in its application and use (Barham, Conway 45). A number of studies have demonstrated that situational factors moderate the attitude-behavior relationship. Individuals differ profoundly in their use of persuasive message strategies. Certain people consistently employ manipulation and deceit, whereas others eschew these tactics. Some people use emotional appeals, whereas others resort to threat. Research has examined individual differences in compliance-gaining attempts to determine the impact that personality and demographic factors exert on message strategy selection. First, participants in the various studies are probably more mindful and self-conscious about their message strategy selections than are communicators in the real world By asking respondents to respond to a series of hypothetical scenarios or to construct a persuasive message, researchers found that respondents reflected on their persuasion behavior (Hannagan 49-52). In the workplace, supervisors who clearly identify the performance expectations of their subordinates and inform them of their degree of conformance to the stated requirements may be providing their subordinates with feelings of control and reducing their feelings of uncertainty. Employees who know that they are acting

Should the animals be used for scientific research Is it humanly Essay - 1

Should the animals be used for scientific research Is it humanly - Essay Example My claim is based on the fact that I am a person of high moral standing and as a specialist in bio-medicine I understand the challenge of using human beings for certain tests. I believe that animals have rights which should be respected much like human rights should. This in effect means that I am against the use or misuse of animals in some ways. Since the issue of animal experimentation is an issue of great concern, my audience comprises politicians, medical experts, animal rights activists, those who view animals as an exploitable resource, and those who have no idea about the subject. It is believed that each year over 50 million animals are used for research world wide. Some people have argued that this goes against animal rights as testing causes pain to the animals. However, this claim is in whole a generalization. One only needs to consider the developments that have been achieved in medicine today to realize how important animal testing is to human kind. Modern societies have developed regulations that govern the use of animals for experimentation. One such regulation is Britain’s Cruelty to Animals Act (1876). Some of the requirements are concerned with the minimization of pain and other unsuitable effects to the animal being used for a test. Claude Bernard (125), the prince of vivesectors himself stated that animal testing is exclusively for the â€Å"hygiene† and â€Å"toxicology† of man. Many people have claimed that animals have their moral rights. For example, Tom Regan believes that animals have self consciousness, desires and beliefs and are therefore beings. These beings have inherent value and therefore rights that must be respected (Singer 346). However, Regan also states that to save human lives, killing animals is allowed. Animal testing is carried out as a measure to preserve or protect the human being from harm. This is more clearly understood by asking; how many