Monday, May 25, 2020

The Book By Daron Acemoglu And James A. Robinson Why...

The book by Daron Acemoglu and James A. Robinson Why Nations Fail: The Origins of Power, Prosperity, and Poverty discusses theories that explain the differences in standards of living and incomes among rich countries, such as the United States and the United Kingdom, and poorer countries in regions of South Asia and Central America. The basic theme of the book is that nations fail because of political institutions, rather than geography, culture, or economic policies. Acemoglu and Robinson theorize that political institutions can be divided into two types: extractive institutions where small groups of people take advantage of the population, and inclusive institutions when large groups of people are included in decisions made by the†¦show more content†¦Although extractive institutions can experience growth, the growth cannot be continuous without what the authors call creative destruction. Inside is a great contrast between nations, whether by the United States and Mexico, North and South Korea, or the comparison between Bill Gates and Carlos Slim. By doing this, the book keeps the reader engaged by jumping back and forth and showing the significant differences between the countries, or people, being compared. The points are explained well through the history with the rise and fall of the Romans to the rise of China out of nowhere. The focus on the changes is one of the strengths shown in Why Nations Fail. The book goes into detail about how one simple detail can trigger massive changes, such as in the 14th century during the Bubonic Plague. By discussing these differences, it is easy to show how fragile infrastructures of nations are and how little it takes to shift them. Another big thing that Acemoglu and Robinson discuss is how countries shift from one institution to another. These switches often occur during a revolution. One of the biggest determinants is whether the revolution is narrow based or broad based. The French Revolution of 1789 is a good example of broad based revolution. Why Nations Fail argues that the development of the Napoleonic regime is because of the original broad-based nature of the French revolution. It is hard to make this claim, however, due to the almost century that passed

Friday, May 15, 2020

Marketing Plan For A Marketing Strategy - 909 Words

A marketing plan is crucial to the survival of an organization. Marketing plans need to be well thought out and target a certain market. The market that an organization chooses will demonstrate what direction they want the organization to head in. However, choosing just one market will be problematic to the organization because they will be missing out on other opportunities to grow. The organization needs to operate like the old sane, kill two birds with one stone. Therefore, if an organization can effectively and efficiently provide a quality marketing strategy; the organization will be able to grow vertically and horizontally. An organization can only grow if the company’s philosophy is based on long term ideas and not short term. A marketing campaign seems like a short term idea to achieve finical goals. However, a successful marketing campaign will be based on long term goals. Long term thinking is the only way an organization can instill trust and loyalty in the customer /patient. Once trust and loyalty is adopted by the consumer, the organization will begin to operate as long term thinking organization. Superior health philosophy is based on long term goals that promote longevity to the community and the organization as a whole. Currently Superior health is deciding on a new location for their organization and this process is costly to the organization. This financial burden needs to be handled effectively so that the Superior health can still provide quality careShow MoreRelatedMarketing Plan For A Marketing Strategy1205 Words   |  5 Pages Any company, of any size that is successful in marketing always starts with a marketing plan. Large companies have plans with hundreds of pages; while small companies can get by with a half-dozen sheets. You should at the very least refer to it quarterly, but better yet monthly. By adding monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan. Any marketing plan begins with an assessment of your company’s current situation. This should include theRead MoreMarketing Plan For A Marketing Strategy1299 Words   |  6 Pagesimportant to plan ahead in regards to how this product will meet the main stream consumer. The concept of marketing may seem like a simple process, â€Å"business success using a simple process of understanding and meeting customer needs† (Drummond, Ensor, Ashford, 2014). One tool used in order to ensure product to consumer success is a marketing strategy. A marketing strategy combines all of the mark eting goals and business goals in to one comprehensive package (Lake, 2016). The marketing plan explainsRead MoreMarketing Strategy : Marketing Plan Essay997 Words   |  4 Pages IV. MARKETING PLAN Our product s main marketing objective is to focus on the customers wants and needs and, at the same time, maintain a marketable selection of shoe polish at all times. This will allow us to effectively influence and persuade them to buy. Marketing Strategy:- Advertising: Our main advertising strategy is to let our potential customer know that we are aware of their wants and needs and have quality inventory and prices. Market Segmentation, Target Marketing and PositioningRead MoreMarketing Plan For A Marketing Strategy1241 Words   |  5 Pagesathlete endorsers Viral Marketing Innovation Products Durability Weaknesses Specific products Expensive accessories and products Increased competition No flash Opportunity Global market is increasing Content delivery technologies Media hosting Viral marketing Threats Hardware company competition (Sony) Media company competition (Facebook) Note. The GoPro SWOT assessment of external and internal environmental elements. 5.0 Marketing Strategy and Goals The goal of this marketing plan is to leverage existingRead MoreMarketing Plan For A Marketing Strategy Essay998 Words   |  4 Pagesthe marketing activities. If they exceed the allocated budget, it could lead to conflict with the Finance team and will be detrimental to the company’s overall profits and will be against the company’s strategy to generate more profits. Many companies follow a very high level of corporate ethics and responsibility and hence marketing strategy should also be in line with this strategy. If the company advertises a wrong good or in a wrong manner, it can lead to reputation loss. The marketing mix hasRead MoreMarketing Plan For A Marketing Strategy1772 Words   |  8 PagesMarketing strategies is a strategy that takes in consideration of all marketing goals into a one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sust ain the business. The marketing strategy is the foundation of a marketing plan. Their three steps for developing a good marketing strategy 1) Planning Phase It includes SWOT analysis of your business in the marketplace, once customersRead MoreMarketing Plan For A Marketing Strategy Essay1928 Words   |  8 PagesExecutive Summary The idea behind his marketing plan is to take advantage of digital technology a majority of customer are already using every day. Frequent traveler are in tune with Delta’s fares and services provided. The company must broadcast these benefits to the population at large in order increase its share of the market. The customers utilizing other carriers or other forms of travel is vast untapped resource that Delta needs to reach. Television and newspaper ads are becoming increasinglyRead MoreMarketing Plan For A Marketing Strategy Essay906 Words   |  4 Pagesestimates and financials required for the proper and effective conduct of this marketing plan throughout calendar year 2016 by On-Target of SoCal can best be broken down and expressed within the following three major categories; implied, specified, and shared marketing activities. Each of which will be further addressed in the following paragraphs. Implied Marketing Tasks The Implied Marketing Tasks include all those marketing activities conducted directly and routinely by the entire staff of On-TargetRead MoreMarketing Plan For A Marketing Strategy1326 Words   |  6 PagesMarketing Plan Once when our business is planned and everything is done in proper manner than our time starts doing marketing and introduce our services to our target customers and place the image of our product in our customers mind. Actually language translation business is not same as product selling business, in product selling business, you have a product which customers can touch and check butt marketing and selling services is the hardest job because some our customers are unawareRead MoreMarketing Plan For A Marketing Strategy1071 Words   |  5 PagesWhat is marketing? My personal definition of marketing is getting your product or service out in the open and communicating the benefit it can serve to the public or a particular industry. In order for your marketing plan to be successful, you have to decide which customers to target your marketing strategies towards. You have to make these customers believe that they need your product and tell them how it will create value for them. Using the marketing mix of tools called the four P’s of marketing

Wednesday, May 6, 2020

Essay - 753 Words

The first article talks about how the United Kingdoms future of economic growth and trade doesnt look very promising. The International Monetary Fund cited that the UKs private consumption suffered a decrease, as did the value of the pound. These drops were used as reasons for being less active. Predictions for economic growth in other countries were raised, while Britains decreased by 0.3 percent. The outlook of growth for the medium term was described as highly uncertain. Economically, Britains future relationship with the European Union was a factor in its growth outlook, as were an increase in trade barriers, emigration, immigration, and financial activity across the border. In 2019, the scenario could be a no deal one, the†¦show more content†¦For countries with relatively low amounts of natural resources, the building of local businesses is necessary to aid development. Last year, East African countries tried raising tariffs on foreign outfits, but they paid the price for it. The United States didnt think that trading with certain countries would benefit themselves, and so they were willing to remove a majority of the nations which were a part of the Africa Growth and Opportunity Act, which was intended to help trade. America wants to prevent people from losing jobs, as well as grant free access to small markets. This article shows that international trade can have practical limitations. The textbook explains that one of these limitations is the fact that while two countries can both benefit by trading with each other, excessive trade can harm people and businesses. Also, by raising tariffs and discouraging trade, African countries are both impeding economic growth and lowering the standard of living. The third article talks about how Thailands prediction of economic growth is now at 3.9 percent, a 0.3 percent increase from an earlier forecast. Tourism and exports have recovered a lot better than people expected, and the rate of public spending has increased. By years end, the export prediction is expected to increase by 7.5 percent, and inflation is forecast to increase by 0.6 percent. The economy itself is believed to grow each year between 4 percent and 5 percent, on average, untilShow MoreRelatedWhat Is an Essay?1440 Words   |  6 PagesBuscemi Essay #3 Rough Draft An essay is a creative written piece in which the author uses different styles such as diction, tone, pathos, ethos or logos to communicate a message to the reader using either a personal experience, filled with morals and parables, or a informative text filled with educational terms. Educational terms could mean the usage of complicated and elevated words or simply information you would get in schools. 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Tuesday, May 5, 2020

Evaluation of Market Power Australian Super Market

Question: Discuss about the Evaluation of Market Power for Australian Super Market. Answer: Introduction The report aims to analyse the nature of Australian super market industry and its structure. The study mainly focuses on the market power of two supermarket giants Coles and Woolworths. Coles is the firm which has showed steady performance while other firms have suffered from lower profit margin. Australian super market industry is oligopolistic as a market power is acquired by a few numbers of firms operating there. Coles has 37.3% and Woolworths has 32.5% market share in this industry (Chung, 2016). Woolworths and Coles together have 1760 supermarket stores in Australia. Consumer base of both companies are strong compared to other market player. The first section of this report analyses the super market power of these companies and the later section discusses on competition between two companies. Market power of the companies Australian grocery supermarket industry is oligopolistic in nature as total market share is entitled to a small number of firms and imperfect competition prevails in this industry. The major market power in this market is Woolworths, Coles, Aldi and Costco. There are other firms, which together hold a small portion of the market share. They engage in price war to increase profit and market share. A fierce competition exists in this market. Woolworths and Cole has economies of scale in this market and hence price cut is easier for them compared to other small firms (Dwivedi, et al., 2012). Another strategy that these two firms use to increase market share is product differentiation and expansion of product range. Market power is determined by market share, range of products, customer base, and number of employment. As stated by Tyers (2015), market power is determined by the ability of the firm to raise profitability by setting price over the marginal cost. Market power of the firm indicates power to raise prices without losing number of consumers. Leigh (2016) argued that firms that have low market power are price take in the industry. Therefore, it can be inferred that the firm, which can control over the price and output in the market, get a market leadership in the industry. In the view of Hughes et al. (2013), market power is determined by the barriers to entry in the market and availability of substitute in the market. An oligopolistic firm has negatively sloped demand curve. The firm has rising marginal cost curve. Equilibrium price is determined at the intersection point of marginal cost and marginal revenue curve. However, as the firm has some extent of market power, the oligopolistic firm sets price above the competitive price level and as per average revenue(Hughes, et al., 2013)). The market power of the company depends on the power of raising price over the marginal cost. It depends on the elasticity of the demand curve of the firm. The market power is higher when elasticity of demand is less (Tyers, 2015). Demand curve of the firm is less elastic, when is less options available to the consumers. Food supermarket in Australia is oligopolistic as Woolworths and Coles follows all these criteria. Chung (2016) stated that Australian people spends $100 per week at Coles and Woolworths stores. These two firms have able to create the brand awareness so that consumer always gives first preferences to either Coles or Woolworths. Keith (2012) mentioned that Coles and Woolworths controls around 70% of the market share in Australian super market industry. Concentration of market power of these two firms has led the Australian Competition Commission to inquire into this matter. Profitability of both companies has increased substantially over the years. According to Lawrence, et al., (2013), these two firms put pressure on farmers and on the food chain regarding prices, volume of transaction and commercial strategies. Therefore, they influence the terms of trade in favour of their profitability. Market power of these two companies can be evaluated from the price determination power. As mentioned by Hughes, et al., (2013), when the food supermarket industry was facing deflationary problem in Australia due to global financial crisis, the food price decreased significantly. However, Woolworths and Coles raised prices of food products to boost up the prices. During 2012-13, Woolworth increased price by 2.9% and Coles increased by 1.7%. However, there is a controversy regarding this price rise. Study of Citigroup has shown that price raised by Woolworths two times between May and June in 2014. Prices raised by 1.3 % and 8.7% consecutively. This instance can indicate towards market power of two companies. However, Wardle (2015) argued that these two firms have used price cutting strategy several times. The volume of sales matters in this respect. Supermarket is favourite place to the customer due to availability of range of choice. People get multiple options for buying consumer goods. They can even made choices regarding the price of the product. As the supermarkets such as Woolworths and Coles have large scale of operation, they keep an extensive range of product in the retail stores. The problem is that food products have durability. As there is possibility of food wastage after a curtain period, theses companies limit their orders. Farmers often depend on the giant supermarket firm as the rush of people is concentrated there. Therefore, when big firms like Woolworths and Coles limit their product demand, farmers has to cut their production or has to destroy their production by making loss (Knox, 2014). This instance implies that these firms exercised monopsony power while dealing with foods suppliers and the farmers. Another indicator of market power is barrier to entry into the market and market share. Firms can enter into the market when exiting firm can make significant positive profit. However, as said by Leigh Triggs (2016), firms can create barrier to entry if cost structure is very high in this industry or there are presence of wide range of differentiated products. There are limited numbers of firms operating in this industry. However, Aldi is a growing super market firm that is giving tough competition to these giant firms in present days. Aldi has potential to grab market share from existing firms. Although Aldi has low market, this firm is growing at a faster rate to catch Woolworths and Coles. Inspite of advent of Aldi in the food super market industry, it can be said that Woolworths and Coles have significant market share as they have been able to create entry to barriers over the years. Price cut and product differentiation have been important strategies for these firms. Therefore, it can be said that concentration of market power has turned the food super market industry from oligopoly to duopoly. Competition between Coles and Woolworths Keating (2015) opined that competition in an oligopolistic market is good for consumer as it maximises consumer welfare. Although Woolworths engage in price war, it rarely responds to price rise but frequently responds to price falls. Tyers (2015) stated that oligopolist firm follow kinked demand curve through short lived price war. During short term price wars between two firms, both firms try to snatch market share. Kinked demand curve predicts that the firm can maximise output at the level Q1 and the price P1. The marginal cost cuts MR at the discontinuous portion. The equilibrium price and output remains unaltered even if the MC curve shifts upward due to rise in cost. Price stability is a characteristic of oligopoly market. In the view of Keith (2012) if any oligopolist like Woolworths or Coles behaves according to the kinked demand curve, it does not respond to the hike in the price of the product above P1. However, as discussed above, it has been seen that price rise by Woolworths has been followed by price hike by Coles. Lawrence, et al., (2013) argued that price hike after global economic crisis was an instance. Response for price hike rarely occurs. The price hike is not profitable for one firm. Reason behind this is if one firm increases price as well, there is a fear of losing market share. Consumers may shift to other firms to purchase same product at a lower price. Therefore, decrease in number of consumer decreases sales volume of the firm and hence negatively impact on the profitability. Therefore, price increase is not profitable and rational. On the other hand, price fall is followed by both firms. If price falls below P1, the rival firm decreases price as well. If the firm does not respond, profitability reduces. By lowering price, a firm can attract more consumers. Therefore, they engage in price war. This reduction in price is beneficial for the consumers in the short run. Leigh Triggs (2016) argued that this price war often results in loss for both the firms. However, in reality, Woolworths and Coles both engage in price war as fierce rivalry exists between them. Therefore, continuous reduction in price may reduce profit margin. In the view of Dwivedi, et al., (2012), as price of product falls, firms reduce their supplies and hence, choices to the consumers decrease. Moreover, quality of the product also decreases. Firm increases there supply when price of the product rises as per the rule of supply. Upward sloping supply curve of the firm shows that firms increases production with the increase in supply price. When price decreases, quantity demanded by the consumer increases, however, firms are not able to supply at the point of market demand. Those excess demand created in the market can be absorbed by other competitive firm. In order to hold the market share, both Woolworths and Coles take various strategies such as online retailing. Aggressive marketing strategy makes consumer better off as consumer surpluses increases. However, aggressive marketing strategy may reduce product quality which may decrease consumer satisfaction. As reported by Chung (2016), Woolworths decided to reduce price as in order to regain its market share. Increasing market share of two firms are treat for the farmers and suppliers. Cost of supply of grocery products increases for the suppliers. As both the firm has market power, they can purchase products at a lower price from the farmers and other suppliers. In the view Feng, et al., (2014), they may even face financial problems in their business operation. As both firms restrict the product demand and emphasise to promote local brand, the big brand gets lesser opportunity to explore in the Australian market. As a result, food security in Australia has been under question. Competition policy is making Australian food market worse off. A healthy competition between two companies is good for the economy. However, as stated by Bariacto Nunzio (2014), aggressive market strategy may ruin sustainability of their business in long run. Firm gets economies of scale when average cost of supply is falling for a long range of output. Barriers to entry in this market reduce due to price competition. Therefore, chances of new entry increase. New entry such as Lidl, Aldi is threats for Woolworths and Coles of reducing market share. However, if the competition shifts from price to product differentiation and product innovation, that would be beneficial for both the companies and the consumers. Marketing strategy of both firms is more or less similar (Dagge, 2016). Therefore, it can be said that fierce competition between two firms may reduce barrier to entry and increase competition in this market. Entry of new firm may make competition healthy. Recommendation In order to improve competition policy in the food super market industry, firms may take other policies such as cost leadership, product differentiation or strategic alliance. Cost leadership is the strategic policy to achieve long run sustainability in the industry. This strategy can give competitive advantage, economies of scale and the market leadership. An oligopolistic firm can be a leader or follower in the market. A follower can take decision after observing the steps taken by the leader and acts accordingly. Another strategy may be strategy alliances between two firms. Cartel formation cans significant barriers to entry in the market by reducing the competition. However, this policy is desirable for the firms but not for the consumer welfare. Conclusion The study presents a report on the market power and competition policy of two giant firms in Australian food super market. The study finds that these two companies hold more than 70% market share in the Australian super market industry. They are able to make growing profits over the years and create significant barriers to entry. However, entry of Aldi in the market has proved that barriers to entry are not high in this market. Product differentiation strategy and the cost leadership make competition easier. Market power of these two firms is such that the super market industry has turned from oligopoly to the duopoly market. References Bariacto, N. Nunzio, J., 2014. Market Power in the Australian Food System - Future Directions International.. [Online] Available at: https://www.futuredirections.org.au/publication/market-power-in-the-australian-food-system [Accessed 18 January 2017]. Chung, F., 2016. Moodys rings Aldi alarm bell for Coles.. [Online] Available at: https://www.news.com.au/finance/business/retail/moodys-rings-aldi-alarm-bell-for-coles-woolies/news-story/5fa28b85abb45c9e06b89b1c9f502fea [Accessed 18 January 2017]. Dagge, J., 2016. Woolies prices go down,. [Online] Available at: https://www.heraldsun.com.au/business/woolworths-prices-go-down-to-compete-with-coles-aldi-costco/news-story/f0d191325094b4cc3a014f9bb3409f79 Dwivedi, A., Merrilees, B. Miller, D. a. H. C., 2012. Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry.. Journal of Retailing and Consumer Services,, Volume 19(5), pp. pp.526-536. Feng, Y., Li, B. Li, B., 2014. Price competition in an oligopoly market with multiple iaas cloud providers. IEEE Transactions on Computers, Volume 63(1), pp. pp.59-73. Hughes, C., Wellard, L., Lin, J. Suen, K. a. C. K., 2013. Regulating health claims on food labels using nutrient profiling: what will the proposed standard mean in the Australian supermarket?.. Public health nutrition, Volume 16(12), pp. pp.2154-2161.. Keating, E., 2015. Supermarket Monsters: Seven insights into how Coles and Woolworths came to dominate Australian groceries. [Online] Available at: https://www.smartcompany.com.au/growth/48367-supermarket-monsters-seven-insights-into-how-coles-and-woolworths-came-to [Accessed 18 January 2017]. Keith, S., 2012. Coles, Woolworths and the local. Locale. The Australasian-Pacific Journal of Regional Food Studies, Volume 2, pp. pp.47-81. Knox, M., 2014. Coles, Woolworths and the price we pay for their domination. [Online] Available at: https://www.themonthly.com.au/issue/2014/august/1406815200/malcolm-knox/supermarket-monsters [Accessed 18 January 2017]. Lawrence, G., Richards, C. Lyons, K., 2013. Food security in Australia in an era of neoliberalism, productivism and climate change.. Journal of Rural Studies, Volume 29, pp. pp.30-39. Leigh, A. Triggs, A., 2016. Markets, monopolies and moguls: The relationship between inequality and competition. Australian Economic Review, Volume 49(4), pp. pp.389-412. Tyers, R., 2015. Service Oligopolies and Australia's Economy?Wide Performance. Australian Economic Review, Volume 48(4), pp. pp.333-356. Wardle, J. a. C. S., 2015. Cross?promotional alcohol discounting in Australia's grocery sector: a barrier to initiatives to curb excessive alcohol consumption?.. Australian and New Zealand journal of public health, Volume 39(2), pp. pp.124-128.